Noura
Pillar I · Standardized Industry Report

Rehabilitation, Long-Term & Post-Acute Care — KSA Industry Report

Rehabilitation & Long-Term CarePost-Acute, Home & Senior CareISIC 8690 · 8710 · 8730 Strong growth
Analyst-reviewedContains modeled estimatesVintage: 2026-06-21Refresh: quarterly

01

Summary

Rehabilitation, long-term and post-acute care is the most structurally under-supplied, least-covered, and most investable segment in Saudi healthcare — and the one where no research house has a credible KSA report. The Kingdom runs on ~8 post-acute beds per 100,000 versus 53 in the OECD and needs 20,000–30,000 additional LTC/rehab beds by 2030, with bed demand rising from ~24,800 (2022) to ~35,800 (2030).

Demand is demographic and irreversible: 11%+ of the population will be 60+ by 2030, the 60–79 cohort reaches ~4.63m by mid-2030, and the life-expectancy target moves 74→80. Government is funding the shift (SAR 2.5bn allocated to geriatric care facilities) and Vision 2030's Model of Care explicitly pushes care out of hospitals into home and community settings.

Noura's read: this is not a sub-market of hospitals — it is the binding constraint on the entire acute system and the clearest greenfield in the Kingdom. Acute hospitals cannot discharge without it; payers cannot control cost without it; investors have almost no organized intelligence on it.

02

Market size

Elderly care services market (5-yr historical base) · USD 1.5 bn · triangulated1.52024USD bn
Market size (actual/latest)Forecast
Elderly care services market (5-yr historical base)
USD 1.5 bn~2024Triangulated
Home healthcare — largest LTC sub-segment (services ≈ 89.8% of revenue)
89.8%2023–24Sourced
Government allocation — geriatric care facilities
SAR 2.5 bnrecentSourced
Private LTC investment (projected)
> SAR 5bnforwardTriangulated
Elderly healthcare market (broad, third-party, different definition) by 2033
USD 44.5 bn2033Triangulated
Consolidated KSA post-acute/rehab/LTC market value
No clean public figureModeled estimateMethod: No clean consolidated KSA value exists in public sources — estimates are fragmented across 'home healthcare', 'elderly care' and 'long-term care' definitions. A GASTAT-anchored, bottom-up Noura sizing (bed counts × occupancy × tariff + home-visit volumes) becomes the defensible proprietary number; build before commercial release.
03

Five-year forecast

Sub-market CAGRs (LTC ~6.7% · Home healthcare ~7.4%)
~6.7–7.4%2024–2032Triangulated
Forecast assumptions
  • · Both sub-markets grow materially faster than acute hospitals (~2.5–4.3%) — the demand-side mix is shifting toward this segment.
  • · A Noura driver-based forecast (demographics × bed-gap closure × Model-of-Care substitution) replaces these third-party bands before sale. Modeled placeholder until then.
04

Segmentation

Home healthcare — share of revenue (services)89.8%Sourced
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Drivers & constraints

Drivers
  • Demographics (the irreversible one)

    11%+ aged 60+ by 2030; 60–79 cohort ~4.63m by mid-2030; life expectancy 74→80.

  • Model of Care (Vision 2030)

    Explicitly shifts care from hospital-centric to home/community; 'chronic conditions' and 'last phase of life' are two of the six systems of care.

  • Acute-bed pressure

    Hospitals need a discharge layer to free beds; post-acute is the release valve.

  • Government funding

    SAR ~2.5bn to geriatric facilities (sourced); private investment projected > SAR 5bn (triangulated).

Constraints
  • Severe workforce shortage

    18 physiotherapists per 100,000 vs 110 OECD; rehab specialists and geriatric nurses scarce.

  • Reimbursement clarity

    Post-acute/LTC coverage rules under CHI are still maturing (modeled).

  • Greenfield friction

    Few scaled operators, limited standards, licensing still developing.

06

Competitive landscape

Concentration (fragmented, early-stage)
Fragmented; no dominant pure-play2024Sourced

A fragmented, early-stage field — the opposite of acute hospitals' listed-champion concentration. Supply is split across dedicated extended-care operators (e.g. Baraya Extended Care, which secured ~USD 124m for Saudi expansion — appearing here as a market operator only), home-health arms of the listed acute groups, and a long tail of small providers. An operator registry (named providers, bed counts, geographies) is a Noura primary-tracking opportunity — no public consolidated list exists.

07

Key players

Baraya Extended Care (market operator; ~USD 124m expansion raise) [S]Home-health divisions of listed acute operators (HMG, Mouwasat, et al.)Independent rehab & home-care providers (registry pending — primary tracking) [M]
08

Outlook

Strong growth

Strong tailwind. Demand is demographic and policy-backed; supply is 6× short of OECD norms; government is funding the build; competition is unconsolidated. This is the segment to own — both as a market (greenfield for operators and capital) and as intelligence (no competitor covers it credibly). Watch the bed-gap closure rate and CHI's post-acute/LTC coverage decisions.

Regulatory factors
Ministry of Health (MOH)Council of Health Insurance (CHI) · NPHIESSaudi Commission for Health Specialties (SCFHS)Vision 2030 Health Sector Program (HSTP)Saudi Central Board for Accreditation of Healthcare Institutions (CBAHI)
09

Sources & methodology